A 100% family-owned Spanish company dedicated to the tourism sector for more than 68 years, whose origins date back to the footwear industry in 1877.
With more than 100 four- and five- star hotels across three continents, we are committed to advance a model of responsible tourism focused on people, nature and the communities in which we operate.
Iberostar Wave of Change is our movement, deeply integrated into our business strategy, reflecting our commitment to creating a lasting impact for future generations.
1877 Antoni Fluxà sets up his own small artisan shoe workshop in Inca, Mallorca (Spain).
1928 Lorenzo Fluxà (Antoni’s son) takes over the family business.
1956 The Fluxá family enters the tourism industry with the acquisition of Viajes Iberia, a small network of 8 travel agencies, and begins forging partnerships with the most prestigious tour operators in Europe, the USA, and Canada.
1962 Miguel Fluxà joins the family tourism business, now a small network of 8 travel agencies.
1983 The Iberostar brand is born, beginning its first hotel operations in Mallorca.
1993 Iberostar Hotels & Resorts embarks its international expansion with the opening of its first property in the Caribbean: Iberostar Bávaro in Punta Cana, Dominican Republic.
1998 Creation of the airline Iberworld.
2004 The Iberostar Group sets up the Iberostar Foundation, an institution for social assistance, cultural development and development cooperation.
2005 Sabina and Gloria Fluxà join the family business.
2006 The Iberostar Group sells its travel agencies to private equity fund The Carlyle Group and Vista Capital (Banco Santander) to focus on the hotel business. First hotel in Brazil opens: Iberostar Bahia in Praia do Forte.
2015 Enters World2Meet (W2M), a B2B travel agency focused on the Mediterranean.
2017 Iberostar Group launches its pioneering movement to care for the oceans: Wave of Change.
2018 Iberostar Group presents the company’s new strategic line that includes a new segmentation of the portfolio, as well as a refreshed visual and language identity.
2020 Launch of World2Fly.
2022 Iberostar and IHG sign a long-term strategic alliance including up to 70 hotels it is portfolio under the Iberostar Beachfront Resorts brand.
2023 Strengthening of the travel division, World2Meet, a vertically integrated tourism group comprising 17 specialized brands covering the entire tourism value chain.
2024 2024 Iberostar Beachfront Resorts evolves its brands into three segments: Iberostar Waves, Iberostar Selection, and JOIA Aruba by Iberostar.
