Iberostar works towards protecting coral reefs leading responsible tourism and protecting our destinations.

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Iberostar supports WTTC's Hotel Sustainability Basics and work together with our industry partners on our commitments.

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2nd edition of the Iberostar Leadership Program focused on Inspiring Leadership

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Iberostar Group

Family

Our
History

The Iberostar Group is a 100% family-owned Spanish company and a world leader in responsible tourism

Iberostar Group

A 100% family-owned Spanish company dedicated to the tourism sector for more than 60 years, whose origins date back to the shoe industry in 1877.

With more than 100 4 and 5 star hotels on four continents.

We strive to create a framework for responsible tourism that focuses on people, as the lifeblood of the business, and on the oceans through our Wave of Change movement, as an expression of our promise to future generations.

1877 Antoni Fluxà sets up his own small artisan shoe workshop in Inca, Mallorca (Spain).

Iberostar Group
Iberostar Group

1928 Lorenzo Fluxà (Antoni’s son) takes over the family business.

Iberostar Group

1956: The Iberostar Group is born

1956 The Iberostar Group enters the tourism industry with the purchase of Viajes Iberia and begins to create alliances with the most prestigious tour operators in Europe, USA and Canada.

Iberostar Group
Iberostar Group

1962 Miguel Fluxà joins the management of the family tourism business: a small network of 8 travel agencies.

Iberostar, Hotels & Apartments

Iberostar Group

1983 The Iberostar brand is born, with 7 hotels in Mallorca.

Iberostar Group

1993 Iberostar Hotels & Resorts begins its internationalisation process with the first hotel in the Caribbean: Iberostar Bávaro, Punta Cana (Dominican Republic).

Iberostar Group

1998 Creation of the airline Iberworld.

The Iberostar Group Builds the Iberostar Foundation

Iberostar Group

2004 The Iberostar Group sets up the Iberostar Foundation, an institution for social assistance, cultural development and development cooperation.

2005 Sabina and Gloria Fluxà join the family business.

Iberostar Group
Iberostar Group

2006 The Iberostar Group sells its travel agencies to private equity fund The Carlyle Group and Vista Capital (Banco Santander) to focus on the hotel business. First hotel in Brazil, Iberostar Bahia in Praia do Forte.

2011: the hotel division is consolidated

Iberostar Group

2011 The Iberostar Group consolidates the hotel division. Expansion to urban hotels in three tourist destinations begins: Budapest, Havana and Tenerife (Canary Islands).

Iberostar Group

2014 Iberostar The Club was born, with its headquarters in Miami, Florida

Iberostar Group

2015 Enters W2M, a receptive agency focusing mainly on the Mediterranean.

2017 Iberostar launches its pioneering movement to care for the oceans, Wave of Change.

Iberostar Group

2018 Iberostar presents the company’s new strategic line that includes a new segmentation of the portfolio, as well as a new visual and verbal identity.

Iberostar Group

2020 Launch of World2Fly.

Next:

Brand Values

Iberostar Group